I received two rolls in a special Tranquility gift set (Serene), and I agree with the other reviewer. There is VERY little smoke and no odor. I kept checking to see if it had gone out, but somehow it still 'burns'. I tried burning two sticks at the same time and still no odor. I will probably not keep them.

If by less smoke they mean, no smoke, then go for it. I'm used to another line's less smoke series having some smoke, and i was expecting that. The fragrance is sparse, not faint like some high-quality incense, but sparse like they weren't treated long enough. I am disappointed by my purchase, and I wish I would have bought the single roll first.