It is said that when a person enters this world, they do so with an abundance of joy. Birth marks the beginning of a new life and serves as a significant milestone for all those who support and cherish it. In truth, every single day marks someone’s birthday. What may seem like an ordinary day to you is, for another, a moment of profound celebration. In essence, each day carries the essence of festivity. Therefore, let us not only cherish our own existence but wholeheartedly celebrate the birth of those around us, embracing the beauty of life itself.

The moment of birth is profoundly mystical, beyond what words can fully express. How many times have you witnessed or personally experienced the birth of life? Many people might answer, "not very often." This highlights how rare it is in one’s lifetime to be present for such a profound event.

If you have never witnessed the birth of life or experienced it firsthand, look forward to the possibility of such a moment in your future. Celebrate yourself in anticipation of that experience—because after all, you, too, were once born into this world.

For those who do use incense, what kind of prayers do you infuse into its fragrance? They are filled with beautiful sentiments, perfectly suited for a blessing. And if you have never used incense before, why not give it a try?

Incense carries invisible thoughts and prayers, delivering them through its scent and rising smoke. Choose one that aligns with your blessing ritual or tradition, and at the right moment, let its fragrance fill the space. Planning a new way to celebrate can also be a joyful experience. We offer a wide variety of incense, so you will surely find one that resonates with you. May you fully embrace and cherish the precious moment of life’s birth.

As a note, giving incense as a gift for a baby’s birth is a wonderful idea to support the mother’s relaxation and create a pleasant atmosphere. However, since the environment includes a baby, it is important to avoid strong scents or ingredients that may be stimulating, and instead choose a gentle, natural fragrance.

In Japan, the concept of Gaju (賀寿) represents a tradition of celebrating longevity and honoring those who have lived a long life. Historically, since life expectancy was shorter than it is today, these celebrations carry deep respect and blessings for those who have lived to an advanced age. It is a time to rejoice in the individual’s progress, express gratitude for their safety, and celebrate the preciousness of life itself. Thus, Gaju not only honors the years lived but also celebrates the wisdom, challenges, and triumphs that come with each stage of life.

If you know someone who has lived a long life, take the opportunity to celebrate them with pure and heartfelt gratitude. Honoring their years with a genuine gesture of respect is a meaningful way to acknowledge their journey and the wisdom they bring to the world.

And finally, at 100, the milestone is met with great joy and celebration, referred to as Hyakuju (百寿). The dress code is white, symbolizing the culmination of a century of life.

For these longevity celebrations, specific colors are associated with each milestone age. Choose incense that matches these colors to enhance the celebration, or alternatively, select a fragrance that the birthday person enjoys, creating a meaningful and personalized atmosphere for the occasion.

Life takes many forms, and the ways of celebrating it are unique to each individual. Let us embrace and appreciate the important milestones of our own lives and those of others in our own meaningful way.

While it may be rare for incense to be used in traditional wedding ceremonies, weddings have indeed evolved in recent years, becoming much more casual and personalized. The inclusion of incense could offer a symbolic touch, adding a sense of peace, blessings, spiritual connection, purification, and protection to a significant occasion.

Many are familiar with smudging rituals. For example, the popular white sage is known for its powerful purifying effects, believed to cleanse away past negativity and bring about a fresh, clean slate. Additionally, Palo Santo and Juniper are said to attract fairies with their rich aroma, bringing good fortune and blessings — making them perfect for celebrating a wedding.

The fact that your loved one was born into this world and that the two of you were able to meet is due to the presence of their parents and, ultimately, their ancestors. While it’s important to cherish your parents, it’s equally crucial to show gratitude and respect to the ancestors. Offer a prayer at the family altar, acknowledging and honoring their presence.

When visiting the home of your partner's parents’, take a moment to respectfully ask, "Please allow me to offer my greetings to the ancestors" or "Let me pay my respects at the family altar." At this time, offer incense to the altar. Even if the home does not have an altar, visit the graves of your partner’s ancestors and offer incense at their family graves. Additionally, if you have the opportunity to visit your own family home, it would be a thoughtful gesture to bring incense as a gift for the ancestors. The incense is primarily a gift, but the main purpose is to offer your respects to the ancestors. Therefore, be sure to bring it with the intention of greeting and honoring your ancestors. Offering incense to ancestors on both sides and bringing happiness to them can be considered an essential ritual for the couple as they prepare for their joyous day.

With lifestyle diversity today, many people might continue their routine regardless of holidays. How holidays are spent can also vary greatly depending on region, culture, and tradition. However, holidays generally carry a deeper meaning — it is a time to reflect on people, events, express gratitude, and show respect.

It's also important to understand what kind of holiday it is. Taking a moment to reflect, express gratitude, or embrace the spirit of celebration can be meaningful. This doesn’t necessarily mean you have to prepare an extravagant meal or buy something special— simply taking a little time during the day to focus on the occasion is enough, and it's something anyone can easily do.

Incense serves as a vessel for one’s message, making it profoundly suited for sacred ceremonies. Its fragrance lingers only briefly before dissolving into the air, while its delicate tendrils of smoke drift beyond sight, vanishing into the unseen. This is because they transcend the limits of our five senses—yet in reality, they continue their journey, carrying with them the essence of our thoughts and emotions.

Nevertheless, just by noticing the joyful energy of this celebration nearby, even your ordinary day will be enveloped in a wave of happiness. Giving incense is symbolic of sending happiness, as the word "香 ko" (incense) sounds like "幸 ko" (happiness), and since ancient times, offering and burning incense has been an important tradition in celebrations.