I'm not sure what I was expecting. I can't say I smell much of a ginger fragrance with this incense but mainly smoke. I can detect some ginger when it is unlit but not much after. I prefer incense that has little or almost no smoke like the Kafuh line that Nippon Kodo carries.

The fragrance of this incense is bright and a bit spicy without feeling heavy or cloying. Unobtrusive while still affecting the vibe of the space. I usually go for more traditional incense as I use it for meditation and he up with temple incense, this is not that type. This is for burning while reading, relaxing with the family or friends etc. You could have burning all the time.

when unlit this incense smells wonderful, when its lit there is very little odor and it doesn't much resemble the unlit odor. won't buy this again.

Gorgeous, uplifting citrus. Fills a whole room with good cheer!

This is one of my favorites, sweet with a warm spice scent but not overpowering.